Friday, August 15, 2025

Automate Customer Support with Email-to-Case in Salesforce

If your support team receives customer queries via email, Salesforce’s Email-to-Case feature can help you streamline case creation and improve response times. With just a few setup steps, you can automatically convert incoming emails into cases—saving time and ensuring no request goes unnoticed.

Step 1: Enable Email-to-Case

To get started:

  • Go to Setup in Salesforce.
  • Enter Email-to-Case in the Quick Find box.
  • Click Edit, then check Enable Email-to-Case and click Save.

Step 2: Add Routing Addresses

Routing addresses help Salesforce identify which emails should be converted into cases. Here’s how to set one up:

  • In Setup, go to Email-to-Case and click New under Routing Addresses.
  • Enter an existing support email address (e.g., support@yourcompany.com) and give it a name.
  • Configure the routing settings to define how cases should be created from incoming emails.
  • Click Save.
  • Salesforce will send a verification email to the address you entered. You must verify this address to activate it.




Step 3: Use the Generated Email Services Address

  • Once verified, Salesforce generates a unique email services address for your routing address. This is the address you’ll forward customer emails to. When an email is sent to this address (appearing in the To, CC, or BCC fields), Salesforce automatically creates a case.
  • Try sending a test email to this generated address—you’ll see a case created instantly in Salesforce!

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